ASEAN Ports Association Malaysia (MAPA)

THE year 2010 will be a big year for Penang Port.

The extension to its container wharf will be completed and the six new cranes built by ZPMC and delivered in December 2009 will commence service.

As the Penang Port managing director Datuk Ahmad Ibnihajar puts it: “There will be new operational options including on wharf storage serviced by high speed rail mounted gantry cranes, a new access bridge to the wharf and more storage yard space.”

Business overview

For the next three years, the Penang Port will continue to embark on its capacity building and productivity improvement to support its aim to be a premier port and logistics chain integrator in the IMT-GT economic region as well as for Bay of Bengal.

As container handling will continue to be its main revenue contributor, the Penang Port has invested more than RM1 billion for a few major projects since 2008.

North ButterworthContainer Terminal (NBCT) Phase 3

The expansion of NBCT Phase 3 will be undertaken in two phases.

Phase 3A – The first phase in the expansion of dedicated container terminal will include a new 600-metre wharf extension to the existing 900-metre wharf.

A new decking area for export container and support by a third access bridge is under construction.

This project is expected to be completed ahead of schedule before end of 2010.

Phase 3B – Construction of a new back stacking area to the existing 900-metre wharves.

To compliment this expansion project, the Penang Port has taken delivery of seven ZMPC Post-Panamax cranes.

Four cranes were delivered in November 2009, while the remainder arrived in early December.

The cranes, which cost RM25 million each, were delivered fully assembled. A Post-Panamax crane can reach 18 rows of containers on board a ship.

The new cranes with its twin-lift capabilities will speed up handling operations as it can pick up two containers at a time.

In line with these new projects, productivity at the port will be enhanced with a new target of crane productivity at more than 25 moves per hour per crane.

With this expansion plan in place and supported by a programme to deepen the access channel at north channel, to be carried out in 2011, it will enable Penang Port to attract more mainline call and direct services.

The port can be positioned as a regional transshipment hub and upgraded to be one of the major container ports in Bay of Bengal.

Cargo services

“The Penang Port continues to build its capacity to cater for existing and potential growth in bulk cargo,” said Ahmad.

“We are also in the midst of planning to re-develop the old Prai wharf into a fully dedicated modern bulk terminal to handle limestone, iron ore and cement clinkers.

“The amount of investment is expected to be about RM224 million,” he said.

The new terminal will be 14 metres deep and will be able to handle panamax vessels.

It will have a state-of-the-art conveyor belt, which will be linked directly to the customer’s premises.

The terminal will also be connected directly to KTMB’s national grid and will initially be expected to handle two million tonnes of bulk limestone and iron ore.

Ahmad said the Penang Port would continue to strengthen its cargo base by further increasing its land bank through the reclamation of an additional 404 hectares for various business activities and niche cargo such as free zone activities, halal hub and possibly to set up auto port and metal exchanges.

By: Lee Keng Fatt

IN SPITE of the difficult yet challenging economic recession that it encountered recently, Penang Port Sdn Bhd has managed to keep afloat and still perform at its best.

It did experience difficulties in the beginning. However, every cloud has a silver lining and for Penang Port, abundant opportunities emerged, just waiting to be capitalised on.

This was due to the following factors:

* Marketing strategy

In line with the Penang Port’s strategy to be supply-driven and make Penang Port a mainline port, it has embarked on several key projects.

Presently, Penang Port captures more than 90 per cent of the market share in port handling for trade by sea within the hinterland of four northern states of the peninsular and more than 50 per cent of the market share for the southern Thai region.

Its market assessment was clear – the hinterland generates cargoes and Penang is an important link for exporters and importers ensuring they remain competitive and connected in world markets.

* Continuous demand and ample resources

With continuous support from the existing hinterland and future hinterlands such as Medan, Myanmar, Bangladesh and the Indian sub-continent, Penang Port is capable of performing at its best.

Ample resources from Penang Port’s skilled and motivated employees as well as loyal and supportive stakeholers contributed to its growth and sustainability as a major port in the northern region.

In line with this, the expansion and acquisition of state-of-the-art equipment also helps to propel it to be a world-class port.

* Geographical location

Thanks to its strategic geographical location as well as being within the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), the Penang Port manages to stay ahead, providing the best for its customers.

“Penang Port can be positioned as a regional transshipment hub and upgraded to be one of the major container ports in the Bay of Bengal,” said its managing director Datuk Ahmad Ibnihajar.

PORT THROUGHPUT

For the year 2009, Penang Port handled a total of 929,639 twenty-foot equivalent units (TEUs), a growth of 3.1 per cent from 958,476 TEUs in 2008.

This was quite an achievement as many other ports in the region were registering negative growth then.

As a multi-purpose port, Penang Port handles dry bulk cargo, liquid bulk cargo, break bulk cargo and also containerised cargo.

Cargo handling performance in 2009 registered a marginal decrease of 6.69 per cent to 24,278,244 tonnes compared with 26,019,903 tonnes in 2008, but for the year to date for 2010, cargo handling recorded a growth rate of 51.59 per cent to 4,361,478 tonnes compared with 2,877,082 tonnes the previous year.

Swettenham Pier Cruise Terminal

“Penang Port was proud to receive the RMS Queen Mary 2, one of the world’s largest ocean liners, when it made its maiden call at the Swettenham Pier Cruise Terminal on February 4.

“It marked a new milestone for the port operations in handling cruise liners.

“With more international cruises berthing at the Swettenham Pier, we aim to achieve higher and better revenue in the near future,” said Ahmad.

With the continuous support of anchor customers, Ahmad said Penang Port managed to handle cruise vessels in spite of the economic downturn in recent times.

Port Achievements

Penang Port has also embarked on a corporate branding exercise.

“Our objective is to elevate the port into a powerful and influential name as well as the brand ambassador for Malaysia, and at the same time ensure the achievement of its long-term objectives.

“This is in line with our infrastructure expansion and attaining the latest port equipment to ensure that Penang Port achieves the efficiency of a world-class port,” said Ahmad.

Penang Port also aims to enhance its image and services and at the same time send out the right message of what it represents or stands for and what it aims to be in the future.

“The whole idea of corporate branding is not only about image building but also about culture and vision.”

Penang Port also strives to deliver on its promises to its customers.

The year 2009 marked another milestone in the history of the port.

It was the first port in Malaysia to receive the MS1900-2005 Quality Management System – Requirement from Islamic Perspective on Provision of Container Handling Services and Warehouse certification from Sirim.

“In order to enhance our safe working environment, we are also undertaking a programme for the OSHAS 18001-2007/MS1722-2005 certification which is expected to be completed by this year,” Ahmad said.