ASEAN Ports Association Malaysia (MAPA)

IN SPITE of the difficult yet challenging economic recession that it encountered recently, Penang Port Sdn Bhd has managed to keep afloat and still perform at its best.

It did experience difficulties in the beginning. However, every cloud has a silver lining and for Penang Port, abundant opportunities emerged, just waiting to be capitalised on.

This was due to the following factors:

* Marketing strategy

In line with the Penang Port’s strategy to be supply-driven and make Penang Port a mainline port, it has embarked on several key projects.

Presently, Penang Port captures more than 90 per cent of the market share in port handling for trade by sea within the hinterland of four northern states of the peninsular and more than 50 per cent of the market share for the southern Thai region.

Its market assessment was clear – the hinterland generates cargoes and Penang is an important link for exporters and importers ensuring they remain competitive and connected in world markets.

* Continuous demand and ample resources

With continuous support from the existing hinterland and future hinterlands such as Medan, Myanmar, Bangladesh and the Indian sub-continent, Penang Port is capable of performing at its best.

Ample resources from Penang Port’s skilled and motivated employees as well as loyal and supportive stakeholers contributed to its growth and sustainability as a major port in the northern region.

In line with this, the expansion and acquisition of state-of-the-art equipment also helps to propel it to be a world-class port.

* Geographical location

Thanks to its strategic geographical location as well as being within the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), the Penang Port manages to stay ahead, providing the best for its customers.

“Penang Port can be positioned as a regional transshipment hub and upgraded to be one of the major container ports in the Bay of Bengal,” said its managing director Datuk Ahmad Ibnihajar.

PORT THROUGHPUT

For the year 2009, Penang Port handled a total of 929,639 twenty-foot equivalent units (TEUs), a growth of 3.1 per cent from 958,476 TEUs in 2008.

This was quite an achievement as many other ports in the region were registering negative growth then.

As a multi-purpose port, Penang Port handles dry bulk cargo, liquid bulk cargo, break bulk cargo and also containerised cargo.

Cargo handling performance in 2009 registered a marginal decrease of 6.69 per cent to 24,278,244 tonnes compared with 26,019,903 tonnes in 2008, but for the year to date for 2010, cargo handling recorded a growth rate of 51.59 per cent to 4,361,478 tonnes compared with 2,877,082 tonnes the previous year.

Swettenham Pier Cruise Terminal

“Penang Port was proud to receive the RMS Queen Mary 2, one of the world’s largest ocean liners, when it made its maiden call at the Swettenham Pier Cruise Terminal on February 4.

“It marked a new milestone for the port operations in handling cruise liners.

“With more international cruises berthing at the Swettenham Pier, we aim to achieve higher and better revenue in the near future,” said Ahmad.

With the continuous support of anchor customers, Ahmad said Penang Port managed to handle cruise vessels in spite of the economic downturn in recent times.

Port Achievements

Penang Port has also embarked on a corporate branding exercise.

“Our objective is to elevate the port into a powerful and influential name as well as the brand ambassador for Malaysia, and at the same time ensure the achievement of its long-term objectives.

“This is in line with our infrastructure expansion and attaining the latest port equipment to ensure that Penang Port achieves the efficiency of a world-class port,” said Ahmad.

Penang Port also aims to enhance its image and services and at the same time send out the right message of what it represents or stands for and what it aims to be in the future.

“The whole idea of corporate branding is not only about image building but also about culture and vision.”

Penang Port also strives to deliver on its promises to its customers.

The year 2009 marked another milestone in the history of the port.

It was the first port in Malaysia to receive the MS1900-2005 Quality Management System – Requirement from Islamic Perspective on Provision of Container Handling Services and Warehouse certification from Sirim.

“In order to enhance our safe working environment, we are also undertaking a programme for the OSHAS 18001-2007/MS1722-2005 certification which is expected to be completed by this year,” Ahmad said.

THE Port Klang Authority (PKA), which now holds the roles of trade facilitator, regulator and landlord aims to turn Port Klang into a hub for national and regional traffic.

PKA, established as a statutory corporation in 1963, was the port operator before the privatisation of port services which started in 1986.

With the divestment of the operational facilities and services of the port to three distinct entities under three separate privatisation exercises, PKA’s core functions under the re-shaped role are trade facilitation, port planning and development, regulatory overview of privatised facilities and services, free zone authority and asset management.

PKA is also involved in port promotion to turn Port Klang into a major regional transshipment hub and to develop facilities to meet the objectives.

Among PKA’s initiatives were the development of the country’s first inland port, the Ipoh Cargo Terminal and the first distripark, the Port Klang Distribution Park (now known as Northport Distripark). PKA is also the free commercial zone authority and overseer of the port’s Vessel Traffic Management System.

In line with its objective of developing Port Klang as a regional hub, it has also set up a one-stop agency to facilitate the establishment of businesses that will generate cargo for the port.

PKA is the owner and developer of the Port Klang Free Zone (PKFZ), which is located on a 1,000 acre site in Pulau Indah.

PKFZ is the first free zone in the country to integrate industrial and commercial activities within the same area and is designed to facilitate the growth of regional distribution or international procurement centres.

PKA also has jurisdiction over the Port of Malacca at Tanjung Bruas. Its functions, powers, duties and jurisdiction was extended to Malacca Port in July 1983.

PKA board members consist of a chairman appointed by the King and ten directors (including the general manager), appointed by the Transport Minister.

By : biz.thestar.com.my

In June this year, the port community in Port Klang was surprised by the entry of little known Lim Thean Shiang as Port Klang Authority’s general manager.

Coming to a post that has traditionally been reserved for long-serving government employees, Lim was worried of only two things – the acceptance of PKA employees and the port community.

“They (PKA staff) were sceptical of me, because I was from the private sector and therefore had doubtful management skills,” Lim quipped.

He said direct and indirect feedback gathered has been very encouraging.

“I feel that they have taken to my management style. I believe in empowering the staff, have them chair meetings, make decisions… it’s a new culture for them.”

Lim was handpicked by Transport Minister Datuk Ong Tee Keat to head Port Klang Authority after the March general elections. The official appointment, how-ever, came two months later on June 6.

He put the two months to good use by visiting both Northport (M) Bhd and Westports Malaysia Sdn Bhd, as well as meet up with logistics players to get a better understanding of the industry.

The 37-year-old lawyer by training is not daunted by the mammoth task ahead of him though, as he points out that his task is to make sure that plans for Port Klang are on track.

“The plans for Port Klang still remain the same. The way I look at it… what is important is to put Port Klang back on the world map, to promote Port Klang and not the port operators.

“Both port operators must assist Port Klang in promoting us as Port Klang not as Northport or Westports,” Lim said

Besides continuing with the goal of making Port Klang the transshipment hub of the region, Lim plans to set out a 15-year strategic port development plan, which will map out the direction of both port operators in Port Klang and the kind of facilities and technology needed to develop both ports.

“I realise the efficiency of both ports are mainly reliant on the transportation infrastructure, especially the road infrastructure. So, we will put up the proposal to the Ministry of Transport, which will be most likely tabled in the 10th Malaysia Plan, to see how we can link up both ports,” Lim said.

He said the linkage would reduce internal transfer time as well as divert the movement of cargo trucks away from the public road system.

By : Presenna Nambiar

“The success of Westport is a true reflection of the great team effort put forth by the workforce that we have today” enthuses Westports Malaysia’s executive Chairman, Tan Sri G. Gnanalingam.

Making a reference to The Taj Mahal, the Executive Chairman says, ”Many people assume that this magnificent monument was built by the Emperor Shah Jahan, but not many realize the monument has been brought to form by the pool of highly skilled craftsmen and dedicated workers. That is why I believe that if Westports has carved a name for itself in the international port arena, then it is solely because of the energy that is unleashed by the workers who have relentless worked towards a common goal of positioning Westports Malaysia as a gateway and transshipment hub”.

In return, the management has offered excellent career advancement opportunity and developed an enriching company culture that provides both professional and personal rewards. Westports unique company culture has been the driving force in attracting and retaining some of the brightest and most dedicated professionals in its pool of workforce.

In its efforts to boost staff development and job satisfaction, various training programs have been designed. Besides in-house trainings, staff is sent for overseas port visits such as to Hong King International Terminals, Le Harve and Felixstowe. These efforts have, as a matter of fact, kept staff motivation high and in turn increased efficiency and productivity of the port.

Aside from investing in a productive and committed workforce, the port has also invested heavily in the latest terminal equipment and introduced new work practices that have resulted in the port’s improved efficiency and throughput. The most recent accomplishments for the port have been the clocking of 35 moves per hour on ship to shore productivity. Landside activity has also improved tremendously, with its hauliers turnaround time clocking an average of 14 minutes.

The timely expansion plan that has been carried out to cater for looming unprecedented boom in the industry is expected to further boost the port’s container volume. It has been projected with the completion of its latest expansion of CT (Container Terminal) 4 that consists of 600 meters wharf extension together with a 60 acres yard area, the port would have an additional capacity of 1 million TEUs. CT4 is equipped with world-class facilities and services, which will enable more vessels of the next generation to make Westports as its preferred port of call. With its latest acquisition of two new Super Post-Panamax Twin Lifters and its natural alongside draft of 15.5 meters, Westports will no doubt be able to meet the changing needs of the customers.

Westports was among the first port in Malaysia introduced and incorporate cutting-edge IT solutions in the national port business to enhance efficiency. Being a customer-oriented port, it is also the pioneer port in the country in setting up a Call Center. Well-known for its unconventional methods, Westports Malaysia has also made headlines with its unique “Garden Port”. Westports beautifully landscaped areas dotted with blossoms of myriad hues and cascading waterfalls add charm, beauty and tranquility, all of which aim to provide a better work environment for staff.

Westports plays a vital role in contributing to the success of Malaysia’s economy. To maintain this momentum, it continues to seek ways in which it could enhance its services and maintain its competitiveness, the secret of Westports success lies in its world-class terminal facilities, highly skilled workforce, and the successful collaborations and partnerships it has made with employees, customers and stakeholders. Westports Malaysia is set to perform exceptionally and achieve double-digit growth for many years to come.

By: Westports Malaysia Bhd.

Panstar V. PS001S’s maiden voyage to Kota Kinabalu Port on 28^th March 2006 was well receive by Sabah Ports Sdn. Bhd. (SPSB). This was the first direct call by a container vessel from the Far East to Sabah which marked the beginning of another milestone in the shipping fraternity that augurs well for Sabah Ports Sdn Bhd and Sabah as a whole.

The vessel which sails direct from Hong Kong will be servicing weekly calls to Kota Kinabalu thus facilitating the company, DMM Shipping Agency to foster Kota Kinabalu as the hub for containers bound for other regions of Sabah, This fits very well into SPSB’s plans of making Kota Kinabalu Port at present, and later Sapangar Bay Container Port, the shipping and transshipment hub of BIMP-EAGA and the region.

Sapangar  Bay Container Port, being built a cost of about RM400 million is scheduled to be operational in the first quarter of 2007. By then the container at Kota Kinabalu Port would be moved to Sapangar, leaving behind the non-container operations.

Sapangar Bay Container Port would have a 500 meters jetty with 12 meters depth alongside and two inner berths of 200 meters each. On shore facilities include a 15-hectare container yard and CFS, equipment. The annual throughput capacity is expected at 350,000 TEUs per annum.

By: Sabah Ports Sdn. Bhd.